Optimization of the sales team or the sales structure
Your sales team is not producing results or not as successful as it could be? Is this possibly due to the software (CRM tool not up to date?) or are regions and customers not well divided and / or categorized? Do your employees lack product / sales training (not up to date) or are moving in the “wrong market” (would selling in a niche be better for your product or service)? Are your goals clearly defined and are your KPIs feasible for your employees?
ECG’s solution approach:
In the first step, the ECG sales professionals analyze the market / industry in which you operate. How is your environment set up, what are your competitors doing and how do you stand out from them? We advise you by helping you create achievable and feasible sales targets that adapt to market growth. If necessary, we help you created new KIPs and set up a customized CRM solution that responds to the basic or special needs of your sales team and motivates your employees. Furthermore, attempts are made to identify internal vulnerabilities, which can be eliminated in a fast optimization process. Here again, the important interfaces to purchasing and marketing are considered – your sales team is only as strong as the procurement or marketing and vice versa. This will balance the cost-benefit ratio that will propel a company forward. We will jointly create a convincing sales strategy that will unlock all available sales opportunities.
Optimal conversion of leads
In a time-consuming business community, where sales tasks and their work processes are becoming more complex and faster, it has become evident that qualified lead creation and prospecting are not handled in an optimal fashion in very many companies. Follow up tasks can´t be realized on time, employee expenses skyrocket. Companies are often not receiving a any results that would lead to any revenue for the vast amounts of monetary resource they allocate for roadshows and fairs.
ECG’s solution approach:
ECG conducts an in-depth analyses of your CRM management (system) and your process of lead generation (operating systems, devices, interfaces, export functions, e-mail and newsletter marketing, offline capability, etc.). With this analysis and the resulting findings, we develop a CRM management system tailored to your Company and its various departments (Sales, marketing, procurement) that is intuitive to use (request-response mails, reminder email, etc.)).
Thus leads are being handled in the most professional and efficient manner and simultaneously the pipeline as well as prospect to consumer rate is vastly increased as new prospects and clients always receive answers very timely and personal. Your sales staff is hands on and (other departments as well!) and this will cut down on overtime or down time